As I sit down to write this, I feel like there’s so much to write. But I dont know where to start…
I started my blog and YouTube channel back in 2012 when I was a kid in the final year of college. And I remember that my mission and motivation for doing this back then is the same as it is now.
To create the single biggest and most reliable resource for Scientific and evidence based information on everything Fitness. And while I feel that I was making some headway with the content I put out and all the love and appreciation I got from you guys, my followers; I realized that I was simply not making as big of an impact as I should. As I could.
This brings me to late 2014 when I decided to embark on a quest to do a complete makeover for SFS. The task was huge. Especially for me as someone who only knew about fitness and was still learning the ropes of what it means to actually build a BRAND. But I knew it had to be done. I just couldn’t imagine the roller coaster ride I was about to be taken through in the process.
You guys wouldn’t have known at the time that there was anything going on. I was still uploading videos back then and everything seemed like the usual on the surface. But behind the scenes I was battling every possible resistance, hurdle and figurative landmine I could imagine!
I won’t go into the details. That would serve no purpose. But I can tell you that this entire episode has tested me and my patience more than anything ever has in my life up until now. Where do I even begin! From getting cheated financially of a HUGE sum of money (at least it was huge for me as a self funded one man show running a business); to spending months after months waiting on an integral part of my launch only for it to be completely messed up to the point of no salvation; to running around dealing with cops to catch the thief who stole from me; to dealing with people who had absolutely no sense of work ethic and desire to do good. If one thing went right, something else would go terribly wrong. I couldn’t even make this up if I tried!
And I’ll be honest…
There were moments when I’d sit alone by myself in my locked room wondering if this was all really worth it. Whether I should just give up.
I was even brought down to a stage of completely breaking down. I’m not ashamed to admit that.
But its a good thing that one of my strongest traits is that I am bloody STUBBORN. And I will not give up on something just because its hard.
My desire to make something big and leave a mark is my sole motivation in life. And I wasn’t going to let that go.
And today, I’m so incredibly happy to say that the day has finally come! And it has all paid off!
I started this journey at the young age of 22. Always priding myself in being ahead of the curve and feeling good to know that I had youth on my side.
Today, here I am, 26 next month. I have lost the head start I gave myself. I’ve lost all that I had worked to establish before.
But that doesn’t matter. Because I know with every fiber of my body and soul, that I AM NOT DONE. And I’ve got SO MUCH to do!
To you, my dear friend and loyal subscriber, who has been kind enough to read till here; this may seem like just a simple launch of a new website and channel.
But to me, it’s so, SO much more! To me it represents the hell one must go through to fight for their vision. The grind that goes into trying to achieve something.
The lonely journey of trying to do something of significance instead of sitting back and “taking it easy”. The “agni pariksha” (Test of Fire) of character.
So I really hope you would find the new and improved SFS to be a worthy symbol of all that. A testament that hard work and perseverance ALWAYS pays off.
And I do sincerely hope to have your support in making this venture a success. I’ve got so much more in store for you. So much that I know that I can offer.
And its only with your support that I can make it happen!
Here’s to a new beginning….