Fitness Apparel Redefined.

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unbelievable

Fit. Quality. Comfort.

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'Be Unbreakable' Collection

"Notice that the stiffest tree is most easily cracked, while the bamboo or willow survives by bending with the wind"
- Bruce Lee.

Rigid rules dictated by conventional wisdom is why most people quit and fail. Here at SFS, you are freed by the power of science. Work with your body, not against it, and soon you will...BE UNBREAKABLE!

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01.

Research

Vowing to outperform the ultra-tight and baggy options available in the market, we tested a plethora of brands to find that ‘perfect’ fit.

Months of ongoing research and extensive testing with a team of volunteers enriched our understanding of the needs of every fitness enthusiast.

After tons of prototype designs and exhaustive fine tuning for every body type out there; flawless aesthetics and uncompromised comfort finally became a reality.

02.

Idea & Concept

Our rigorous and scientific approach brought into existence the perfect clothing for every lifter out there.

From material to cut, style to branding, every little aspect was scientifically tweaked to truly Be Unbreakable! Every little thing about SFS is Built by Science and our line of apparel stays committed to that doctrine.

If a disciplined and evidence-based approach defines your way of life just like it does ours, you'll fit right in with our apparel.

03.

Design & Production​

An unwillingness to settle went into every aspect of the design.

Each piece made of 100% bio-washed, super-combed cotton that feels feathery to the touch. 200 GSM, premium Egyptian cotton seamlessly blends superior strength and comfort. Pre-shrunk and pre-washed fabrics effortlessly retain color and fit despite multiple washes.

We reached out for the best, every step of the way, because you deserve the best your money can buy.

04.

Sales & Support​

We are 100% committed to delivering the premium experience to our community.

Our 24*7 customer support is just a call away guiding you at every step of the process. Give us a call and we’ll sort out every detail including the right fit and the right design that suits your unique personality and physique.

A no-questions-asked replacement guarantee backs our offering to ensure your peace of mind. So come aboard and flaunt your fitness in style!

Limited Stock Available!

Built By Science™ Collection

Sweat pouring, muscles aching, stomach rumbling. Yet you're still playing hide and seek with your results. Here at SFS we don't play games.  Real evidence, Real Training, Real Results. 

We are BUILT BY SCIENCE™

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